Alcohol and money: A dangerous partnership
Monday, July 25th, 2011If there’s one thing that land-based casinos are famous for, it’s providing a certain real-life atmosphere to the casino experience. For instance, casinos are very careful about the lighting they use they want to create a very intimate atmosphere that makes your body clock oblivious to the time of day. This is meant to encourage you to play longer and spend more money. Think about the last time you felt uncomfortably hot in a casino. You probably cant. That’s because even though the plethora of lights can cumulatively generate enormous amounts of heat, casinos are careful to regulate their internal temperatures to provide a moderate and pleasant experience in which you can trade your dollars and stay up all night. Look at the cocktail waitresses. Chances are, they are going to be easy on the eyes. That smile they give you? It’s all part of the way they get to you order more drinks, sip more whiskeys and keep the wine flowing. It doesn’t hurt their own tips either. A contented customer, one who is relaxed and happy, is far more likely to spend money at an establishment. Casinos know this. In fact, they bank on it. If giving custom shoulder massages to each and every client meant more money for the house then you can be sure that casinos would be doing it.
